Tuesday, 20 December 2011
Monday, 19 December 2011
Thing that I have learnt during this internship period
1 During this project I have learn SWOT analysis, Marketing mix (4ps),AIDA model, POST method.
2 My goal is better at company analysis communication and marketing.
2 My goal is better at company analysis communication and marketing.
3 Data Basis in the website
4 website Design.
SWOT analysis
A tool used to help the firm/your product to establish its Strengths,
Weaknesses, Opportunities and Threats (SWOT).
Note:
Strengths and Weaknesses are internal factors
which are controllable by the organization.
Opportunities & threats are external factors
which are uncontrollable by the organization.
Strength
many years ago stabelished company
strong brand
profession service
steady costumer.
weakness
In website no update about facility for costumer
lack of website online.
opportunities
many people want to travel by the cykel
many people want to see more place
low price rent a travel is a god way in the future
threats
need to mantain with many new compatitors
some hotel also provied cykel for torest.
Promoting the right product in the right place,
at the right price, at the right time.that is marketing!
What does the customer want from the product?
What needs does it satisfy?
What size(s), color(s), and so on, should it be?
What is it to be called?
How is it branded?
How is it differentiated versus your competitors?
Where do buyers look for your product or service?
If they look in a store, what kind?
A specialist boutique or in a supermarket, or both?
Or online? Or Social Media? Or direct, via a catalogue?
How can you access the right distribution channels?
What is the value of the product or service to the buyer?
Are there established price points for products or services in this area?
How will your price compare with your competitors
Where and when can you get across your marketing messages to your target market?
Will you reach your audience by advertising in the press, or on TV, or radio, or on billboards? By using direct marketing mail shot? Through PR? On the Internet?
we know as marketing mix the key tools for assisting in
imolementation of the market stratagy the elements under
it are product, place, prise and promotion .
product
product for the cycleS rent and sell
it should be all age people
place
It has own shop not any brand
shop has good location costomer can get easy
prise
low prise compare the another cykel market because cykel is second hand and repairable
this is good way catch the costumer come again
promotion
we through the website online and shere this company by social media like
facebook youtube.
AIDA Model
To generate emotion and attract the attention the customer
Discover the need of the customer
strong /old brand which is know worldwide by it is good reoutation
Interest
To make the customer blives they can trust
Discover the need of the customer
offer them it will be make them become more interest
Delivery and giving warranty when buying the cycle good advise
Desire
make a desire to customer to rent of buy the cycle
Give a story of the brand
Action
After catching the attention and keeping the interest and
making the customer to have desire action should take place
Online Website
using social media
visiting shop
Rent of buy the cycle.
A tool used to help the firm/your product to establish its Strengths,
Weaknesses, Opportunities and Threats (SWOT).
Note:
Strengths and Weaknesses are internal factors
which are controllable by the organization.
Opportunities & threats are external factors
which are uncontrollable by the organization.
Strength
many years ago stabelished company
strong brand
profession service
steady costumer.
weakness
In website no update about facility for costumer
lack of website online.
opportunities
many people want to travel by the cykel
many people want to see more place
low price rent a travel is a god way in the future
threats
need to mantain with many new compatitors
some hotel also provied cykel for torest.
Marketing Mix -4Ps
at the right price, at the right time.that is marketing!
What does the customer want from the product?
What needs does it satisfy?
What size(s), color(s), and so on, should it be?
What is it to be called?
How is it branded?
How is it differentiated versus your competitors?
Where do buyers look for your product or service?
If they look in a store, what kind?
A specialist boutique or in a supermarket, or both?
Or online? Or Social Media? Or direct, via a catalogue?
How can you access the right distribution channels?
What is the value of the product or service to the buyer?
Are there established price points for products or services in this area?
How will your price compare with your competitors
Where and when can you get across your marketing messages to your target market?
Will you reach your audience by advertising in the press, or on TV, or radio, or on billboards? By using direct marketing mail shot? Through PR? On the Internet?
we know as marketing mix the key tools for assisting in
imolementation of the market stratagy the elements under
it are product, place, prise and promotion .
product
product for the cycleS rent and sell
it should be all age people
place
It has own shop not any brand
shop has good location costomer can get easy
prise
low prise compare the another cykel market because cykel is second hand and repairable
this is good way catch the costumer come again
promotion
we through the website online and shere this company by social media like
facebook youtube.
AIDA Model
1. Attention
In our media-filled world, need to be quick and direct to grab people's attention.
Use powerful words, or a picture that will catch the reader's eye and make them
stop and read what you have to say next.
2. Interest
This is one of the most challenging stages:
You've got the attention of a chunk of your target audience,
but can you engage with them enough so that
they'll want to spend their precious time
understanding your message in more detail?
3. Desire
The Interest and Desire parts of AIDA go hand-in-hand:
As you're building the reader's interest,
you also need to help them understand how what you're
offering can help them in a real way.
The main way of doing this is by appealing to
their personal needs and wants.
5. Action Finally, be very clear about what action you want your readers
to take; for example, "Visit www.mindtools.com now for more
information" rather than just leaving people to work out what
to do for themselves.
To generate emotion and attract the attention the customer
Discover the need of the customer
strong /old brand which is know worldwide by it is good reoutation
Interest
To make the customer blives they can trust
Discover the need of the customer
offer them it will be make them become more interest
Delivery and giving warranty when buying the cycle good advise
Desire
make a desire to customer to rent of buy the cycle
Give a story of the brand
Action
After catching the attention and keeping the interest and
making the customer to have desire action should take place
Online Website
using social media
visiting shop
Rent of buy the cycle.
POST method:
To make good campaign we have strategy for the social media work.
We use POST method (http://communicatevalue.com/social-media/
clarifying-social-media-strategy-post-method/)
We use POST method (http://communicatevalue.com/social-media/
clarifying-social-media-strategy-post-method/)
People:
Most people (as our target group) like to attractive social
media presence on web sites on Facebook and you tube.
They like to share pictures, videos and text and make new friends.
Most people (as our target group) like to attractive social
media presence on web sites on Facebook and you tube.
They like to share pictures, videos and text and make new friends.
Object:
When they share your product or services on web sites and social media.
People will be looking our product or services, finding
and giving interaction to other people. They make relationship
with friends about the product. This way we found by people
who like our product and potential customers.
When they share your product or services on web sites and social media.
People will be looking our product or services, finding
and giving interaction to other people. They make relationship
with friends about the product. This way we found by people
who like our product and potential customers.
Strategy:
We will be use different social media for strategy.
There are three types of media users, the reader, the comment
person, the producer. We need them all. Then producers from
target group will see and make also. Comment persons from
target group then share comment and links. For that I use
Facebook (social network). Readers from target group see
this links and comments and some go to our web site.
We will be use different social media for strategy.
There are three types of media users, the reader, the comment
person, the producer. We need them all. Then producers from
target group will see and make also. Comment persons from
target group then share comment and links. For that I use
Facebook (social network). Readers from target group see
this links and comments and some go to our web site.
Some people will only read, some comment and some produces.
We need all in campaign “Make it easy Rent a bike” but most
important are producers of videos, pictures and links,
or there is no success.
We need all in campaign “Make it easy Rent a bike” but most
important are producers of videos, pictures and links,
or there is no success.
Technology: In project I am useing face book and you tube
http://www.facebook.com/media/set/?set=a.115819138535384.16887.100003218965752&type=3
http://www.youtube.com/user/gitghimire?feature=mhee
As for the face book the comment people and readers use personal
accounts to spread the links.
accounts to spread the links.
Also by linking Facebook and youtube you can post many places at
once from Cycle borsen Company and producers.
Php and data basis
once from Cycle borsen Company and producers.
Php and data basis
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